Aplikacje progresywne (PWA) jako nowe doświadczenia mobilne

Saveur Bière to francuska firma, sprzedająca piwo przez internet i będąca liderem na tym rynku od 2007 roku z imponującą ofertą ponad 2500 produktów.

case study saveur biere

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Problem

W ciągu ostatnich kilku lat e-commerce odnotował znaczny wzrost ilości użytkowników z urządzeń mobilnych. Saveur Bière zdało sobie sprawę, że znaczna część przychodów jest tracona z powodu niezadowalających współczynników konwersji na smartfonach. bPol dołączył do Saveur Bière jako długoterminowy partner w rozwoju oprogramowania.

Solution

Building separate native applications was eliminated as a potential solution as it would require a download from users, decreasing the conversion further. Saveur Bière’s mobile experience was rebuilt using React, Redux, Redux-Saga and webpack. Several improvements that were introduced led to increased conversion rates. These included ultrafast load time and ability to work with limited network or even offline.

Technologies

In order to introduce Progressive Web App (PWA) and rebuild mobile experience, bPol decided to use a modern stack of technologies that enabled the team to write fast and clean code that could be integrated with the original e-commerce platform. React and Redux, both JavaScript libraries, were chosen to build the user interface. The team chose a relational database (MySQL) for client and order information storage, a NoSQL database (DynamoDB) for session and cart storage, and Amazon Web Services (AWS) as a cloud platform of choice.

Process

bPol always starts with a briefing session to fully understand clients’ needs and desired outcomes. Once the proposed roadmap has been established, we proceeded to break down the development process into a backlog of smaller tasks. Scrum helped not only to deliver the project faster, but also made bPol’s work transparent throughout.

Outcome

User experience on Saveur Bière has greatly improved, leading to higher revenue. Percentage of customers dropping their cart dropped significantly. Faster and more secure check-out developed as a result of Payment Request API add to higher conversion. Users can also download the app and have a native-like experience.

bPol has been an incredible technical partner for growing our digital businesses. They have an approach to communication that has allowed us to excel in working with their teams remotely. As a result, we have project and feature outputs that are highly in sync with our stakeholder needs. The quality of the code and expertise in technical delivery have made them an invaluable asset to delivering our engineering needs. Highly recommended!

France Roy
Global Head of Engineering at ZX Ventures

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